Convert Every Click

Benji Rabhan

Informasi Dasar

17.01.174
658.872
Buku - Circulation (Dapat Dipinjam)
22

In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits.

Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.

Subjek

INTERNET MARKETING
 

Katalog

Convert Every Click
978-1-118-75967-7
xv, 224p.: il,; 23cm
Inggris

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Benji Rabhan
Perorangan
 
 

Penerbit

WILEY
Hoboken
2013

Koleksi

Kompetensi

 

Download / Flippingbook

 

Ulasan

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