Cases in Strategic Marketing Management: Business Strategies in Muslim Countries

John A. Quelch

Informasi Dasar

17.01.036
658.802
Buku - Circulation (Dapat Dipinjam)

With case studies and insight into the business practices of Muslim countries, this text discusses the limitations, challenges - and opportunities - Western companies can expect to encounter when marketing in Muslim countries. It includes a discussion on the reasons for Western multinationals' avoidance of marketing in the Middle East and an examination of political and cultural changes and fragmentation in the Middle East. This study also includes an examination of the influence of Islamic principles on marketing and business relations, and an exploration into the position and customs of Muslim women - and their potential as a strong market.

Subjek

STRATEGIC MARKETING
MARKETING-ISLAMIC COUNTRIES-CASE STUDIES

Katalog

Cases in Strategic Marketing Management: Business Strategies in Muslim Countries
0130283576
v, 178p.: il.; 24cm+ index
Inggris

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

John A. Quelch
Perorangan
 
 

Penerbit

Prentice Hall
New Jersey
2001

Koleksi

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