Journal of Marketing Research : Vol. LIII, No. 2, April 2016

Abhishek Borah, et al.

Informasi Dasar

16.44.035
658.83
Jurnal Internasional - Reference
R2
  1. Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands? Abhishek Borah and Gerard J. Tellis

  2. Homogeneous Contracts for Heterogeneous Agents: Aligning Sales Force Composition and Compensation

  3. The Influence of Serotonin Deficiency on Choice Deferral and the Compromise Effect Marcel Lichters, Claudia Brunnlieb, Gideon Nave, Marko Sarstedt and Bodo Vogt

  4. Can Sales Uncertainty Increase Firm Profits? Niladri Syam, James D. Hess and Ying Yang

  5. Advertising Effectiveness: The Moderating Effect of Firm Strategy Leigh McAlister, Raji Srinivasan, Niket Jindal and Albert A. Cannella

  6. Investigating How Word-of-Mouth Conversations About Brands Influence Purchase and Retransmission Intentions Andrew M. Baker, Naveen Donthu and V. Kumar

  7. Consumer Preferences for Annuity Attributes: Beyond Net Present Value Suzanne B. Shu, Robert Zeithammer and John W. Payne

  8. Lower Connectivity Is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks Andrew T. Stephen, Peter Pal Zubcsek and Jacob Goldenberg

  9. Community Participation and Consumer-to-Consumer Helping: Does Participation in Third Party–Hosted Communities Reduce One’s Likelihood of Helping? Scott A. Thompson, Molan Kim and Keith Marion Smith

Subjek

MARKETING RESEARCH
 

Katalog

Journal of Marketing Research : Vol. LIII, No. 2, April 2016
0022-2437
150p.: il.; 27,5cm.
Inggris

Sirkulasi

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Pengarang

Abhishek Borah, et al.
Perorangan
Robert Meyer
 

Penerbit

American Marketing Asociation
Chicago
2016

Koleksi

Kompetensi

 

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