Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver

Dave Kerpen, Theresa Braun, Valerie Pritchard

Informasi Dasar

16.01.378
658.812
Buku - Circulation (Dapat Dipinjam)
22

You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today’s hyperconnected society: if your business isn’t likeable, it will fail.

Dave Kerpen knows how important it is for a business to be liked?by customers, employees, stakeholders, and the general public. He wrote the book on it. His groundbreaking bestseller Likeable Social Media changed the way businesses interact with their customers on a daily basis. Likeable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave Kerpen reveals the remarkable returns you’ll get when you gain the trust of your customers and stakeholders. In today’s social media world, it literally pays to be likeable.

Likeable Business helps any leader at a smallor mid-sized company increase profits and spur growth by applying the 11 principles of business likeability, such as:

  • LISTENING?to customers, colleagues, shareholders?and competitors

  • AUTHENTICITY?because today’s savvy customer always knows when you’re faking it

  • TRANSPARENCY?honesty builds trust, and any deviation can destroy your reputation

  • ADAPTABILITY?managing change and finding new opportunities is critical to success today

  • SIMPLICITY?in design, in form, and in function

  • GRATEFULNESS?every “thank you” is appreciated . . . and generates surprising returns!

Likeability spreads. As a business leader, you set the tone. Be likeable and your staff will be likeable?which in turn creates a more likeable customer experience.

The blueprint for everlasting business likeability is in your hands. Apply Kerpen’s basic principles day in and day out, and profits and growth are sure to follow.

Subjek

CUSTOMER RELATIONS
SOCIAL RESPONSIBILITY OF BUSINESS,

Katalog

Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
978-0-07-180047-1
xiv, 220p.: il.; 23cm+ appendix & index
Inggris

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Dave Kerpen, Theresa Braun, Valerie Pritchard
Perorangan
 
 

Penerbit

McGraw-Hill
New York
2013

Koleksi

Kompetensi

  • EBI3L4 - MANAJEMEN HUBUNGAN PELANGGAN DAN KETERLIBATAN SOSIAL MEDIA

Download / Flippingbook

 

Ulasan

Belum ada ulasan yang diberikan
anda harus sign-in untuk memberikan ulasan ke katalog ini