Introduction to the journal of marketing research special issue on neuroscience and marketing / Colin Camerer, Carolyn Yoon
Consumer neuroscience: Application, challenges, and possible solutions / Hilke Plassmann, et al.
Predicting advertising success beyond traditional measures: New insight from neurophysiological methods and market responses modeling / Vinod Venkatraman, et al.
From "where" to "what": Distributed representations of brand associations in human brain / Yu-Ping Chen, Leif D. Nelson, Ming Hsu
Cost Conscious? The neural and behavioral impact of price primacy on decision making / Uma R. Karmarkar, Baba Shiv, Brian Knutson
Brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success / Maarten A.S. Boksem, Ale Smidts
Individual differences in marketing placebo effect: Evidence from brain imaging and behavioral experiments / Hilke Plassmann, Bernd Weber
Using EEG to predict consumers future choices / Ariel Telpaz, et al.
Using single-neuron recording in marketing: Opportunities, challenges, and an application to fear enhancement in communication / Moran Cerf, Eric Greenleaf, Tom Meyvis, Vicki G. Morwitz
Merely being with you increases my attention to luxury product: using EEG to understand consumers emotional experience with luxury branded product / Rumen Pozharley, et al.
Neural correlates of susceptibility to group opinions in online word of mouth recommendations / Christopher N. Cascio, et al.