Diagnosing Brand Performance: Accounting for the Dynamic Impact of Product Availability with Aggregate Data / Denish Shah, V. Kumar, Yi Zhao
A Bounded Rationality Model of Information Search and Choice in Preference Measurement / Liu (Cathy) Yang, Olivier Toubia, Martijn G. de Jong
Money, Time, and the Stability of Consumer Preferences / Leonard Lee, et al.
The Impact of Category Price on Store Price Image Formation: an empirical analysis / Carlos J.S. Lourenco, Els Gijsbrechts, Richard Paap
The Challenge of Retaining Customers Acquired with Free Trials / Hames Datta, Bram Foubert, Harald J. van Heerde
Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences / Johannes D. Hattula, et al.
Stockpilling Points in Linear Loyalty Programs / Valeria Stourm, Eric T. Bradlow, Peter S. Fader
Perceived Risk, Product Returns, and Optimal Resource Allocation: evidence from a field experiment / J. Andrew Petersen, V. Kumar