Journal of Marketing: Vol. 78, No. 4, May 2014

Christian Schmitz, You-Cheong Lee, Gary L. Lilien, Et.all

Informasi Dasar

15.44.199
658.8
Jurnal Internasional - Reference
R2
  1. Cross-Selling Performance in Complex Selling Context : An Examination of Supervisory-and-Compensation-Based Controls / Christian Schmitz, You-Cheong Lee, Gary L. Lilien

  2. Corporate Social Responsibility, Customer Orientation and Job Performance of Frontline Employees / Daniel Korschun, C.B. Bhattacharya, Scott D. Swain

  3. Firm Value Creation Through Major Channel Expansions : Evidence from an Event Study in the United States, Germany and China / Christian Homburg, Josef Vollmayr, Alexander Hahn

  4. Comparing the Effect of Store Remodeling on New and Existing Customers / Tracey S. Dagger, Peter J. Danaher

  5. The Role of Brands and Mediating Technologies in Assembling Long-Distance Family Practices / Amber M. Epp, Hope Jensen Schau, Linda L. Price

  6. Name-Letters and Birthday-Numbers: implicit egotism effect in pricing / Keith S. Coulter, Dhruv Grewal

  7. Cultural Competence and Cultural Compensatory Mechanisms in Binational Households / Samantha N.N. Cross, Mary C. Gilly

  8. Sizing Up the Effect of Portion Size on Comsumption: a meta-analytic review / Natalina Zlatevska, Chris Dubelaar, Stephen S. Holden

Subjek

MARKETING
 

Katalog

Journal of Marketing: Vol. 78, No. 4, May 2014
ISSN: 0022-2429
140p.: il.; 28 cm.
Inggris

Sirkulasi

Rp. 0
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Tidak

Pengarang

Christian Schmitz, You-Cheong Lee, Gary L. Lilien, Et.all
Perorangan
Gary L. Frazier
 

Penerbit

American Marketing Asociation
Chicago
2014

Koleksi

Kompetensi

 

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