Conference Proceedings Vol 1 (2012), Issue 1 : Online Marketing Strategy Of Cibaduyut Footwear Industry In Bandung : An Effort To Face Global Hyper Competition

Heppy Millyani, Wanda Listiani

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15.09.072
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Artikel - Restricted Use

There's a lot of footwear industry in Cibaduyut which not only have stores and workshops in Cibaduyut area but also sell their products through websites and catalogue. Stores and workshops still have reseller customer that doesn't have direct access to the internet. Resellers usually have a catalogue to make it easier for buyers to choose and buy products. Websites also help. Consumers don't have to come to Cibaduyut Bandung in person, they can visit the store's website and then place an order through the internet and paid via online banking or made a payment through the bank. This research is using combine methods of qualitative and quantitative. This research is using survey method and content and descriptive analysis. Survey was conducted to online stores which sell Cibaduyut's products. The results show that shops, workshops, catalogues and websites are part of Cibaduyut's marketing strategy to enhance sales and to face global competition. All Cibaduyut's products are made from leather, in fact it has become its unique characteristic. Artisans are using used leather to produce low cost competitive product. The target market for the product is coming from middle to low social class. This marketing strategy implemented by the Cibaduyut's businessman has been successfully made them survive in the era of global competition. Key words : Cibaduyut's shoes, hyper competition, online store, marketing strategy

Subjek

ONLINE MARKETING
 

Katalog

Conference Proceedings Vol 1 (2012), Issue 1 : Online Marketing Strategy Of Cibaduyut Footwear Industry In Bandung : An Effort To Face Global Hyper Competition
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13p.: il.; 30cm
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Pengarang

Heppy Millyani, Wanda Listiani
Perorangan
 
 

Penerbit

Society of Interdisciplinary Business Research
Bangkok
2012

Koleksi

Kompetensi

  • AM611203 - MARKETING PLAN
  • AM311412 - E - COMMERCE
  • COH4C3 - E COMMERCE & IT BUSINESS
  • BAH3O4 - BUSINESS DYNAMIC AND INSTITUTION
  • BAH1A3 - BUSINESS ECONOMICS
  • BM64A3 - BUSINESS ETHICS AND GCG
  • BAH3D3 - BUSINESS INFORMATION SYSTEM
  • EBH0C4 - BUSINESS MANAGEMENT
  • BAH3E3 - BUSINESS PLANNING AND DEVELOPMENT
  • BAH3A4 - BUSINESS RESEARCH METHODOLOGY
  • EBH0B4 - BUSINESS STATISTICS
  • EBH0B4 - BUSINESS STATISTICS
  • BM62D4 - CREATIVE THINKING IN BUSINESS
  • BAH4R4 - CULINARY BUSINESS STRATEGY
  • ITH4O3 - DATA WAREHOUSE & BUSINESS INTELLIGENCE
  • BAH3H3 - E-BUSINESS
  • BM64C4 - E-COMMERCE AND INFORMATION BUSINESS
  • EBH0G2 - ENGLISH FOR BUSINESS
  • MTH502 - ICT BUSINESS MANAGEMENT
  • BM63X4 - INTERNATIONAL BUSINESS AND TRADE
  • BM64M3 - INTERNATIONAL BUSINESS LAW
  • EBH0J2 - INTERPERSONAL AND BUSINESS COMMUNICATION
  • BAH1B3 - INTRODUCTION TO BUSINESS ADMINISTRATION
  • COH1A4 - INTRODUCTION TO BUSINESS AND SOCIAL SCIENCE
  • BM61A4 - QUANTITATIVE METHODS FOR BUSINESS
  • BAH4S4 - RETAIL BUSINESS STRATEGY
  • BM61B3 - TELECOMMUNICATION SYSTEM AND BUSINESS
  • IMI1D2 - ICT BUSINESS MANAGEMENT
  • EBI4D3 - EKONOMI DIGITAL
  • KBI4I3 - BISNIS DIGITAL
  • IMI1D2 - ICT BUSINESS MANAGEMENT
  • CII722 - BISNIS DIGITAL

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