Tata i-Shakti” to “Tata Sampann”: rebranding or repositioning?, Emerald Emerging Markets Case Studies, Vol. 7 Issue: 4

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Tata i-Shakti” to “Tata Sampann”: rebranding or repositioning?, Emerald Emerging Markets Case Studies, Vol. 7 Issue: 4
19.10.347 - Geetika Varshneya, Gopal Das
19.10.347-1
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27 June 2019

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