18.01.665

Advertising and Promotion: An Integrated Marketing Communications Perspective..

George E. Belch, Michael A. Belch
McGraw-Hill, 2018

659.1 - Advertising
Buku - Circulation (Dapat Dipinjam) - Sirkulasi

Advertising

Tersedia 1 koleksi dari total 2 koleksi

18.01.660

Business Essentials, 11/E.

Ronald J. Ebert, Ricky W. Griffin
Pearson, 2017

658 - General management, General business management, General industrial Management
Buku - Circulation (Dapat Dipinjam) - Sirkulasi

Business Management

Tersedia 2 koleksi dari total 2 koleksi

18.01.658

Consumer Behavior, Global Edition, 11/E.

Leon G Schiffman, Leslie Kanuk
Pearson, 2015

658.834 2 - Consumer behavior, Motivation research, Consumer psychology
Buku - Circulation (Dapat Dipinjam) - Sirkulasi

Consumer Behavior

Tersedia 2 koleksi dari total 2 koleksi

18.01.663

Customer Relationship Management: Concept, Strategy, and Tools, 2/E

V. Kumar, Werner Reinartz
Springer, 2012

658.812 - Customer relationships, Claims, Complaints, Returns, Servicing of products
Buku - Circulation (Dapat Dipinjam) - Sirkulasi

Customer Relations

Tersedia 2 koleksi dari total 2 koleksi

18.01.661

customer service skill for success, 6/E.

Robert W Lucas
McGraw-Hill Education, 2015

658.809 - Services marketing
Buku - Circulation (Dapat Dipinjam) - Sirkulasi

Service Marketing

Tersedia 1 koleksi dari total 2 koleksi

18.01.655

Marketing for Hospitality and Tourism Global Edition, 7/E.

Philip Kotler
Pearson, 2017

658.8 - Marketing management, Management of distribution, Marketing goods, Marketing services, merchandising
Buku - Circulation (Dapat Dipinjam) - Sirkulasi

Marketing Management
Hospitality Industry Marketing, Tourism Industry - Marketing

Tersedia 3 koleksi dari total 3 koleksi

18.01.664

Principles of Marketing, 17/E

Kotler, Philip, Armstrong, Gary
Pearson, 2016

658.8 - Marketing management, Management of distribution, Marketing goods, Marketing services, merchandising
Buku - Circulation (Dapat Dipinjam) - Sirkulasi

Marketing Management

Tersedia 2 koleksi dari total 2 koleksi

18.01.666

Social Media Marketing: An Hour A Day, 2/E

Dave Evans
Sybex, 2012

658.872 - Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing
Buku - Circulation (Dapat Dipinjam) - Sirkulasi

Internet Marketing

Tersedia 2 koleksi dari total 2 koleksi

18.01.659

The New Rules of Green Marketing: Strategies, Tools,..

Jacquelyn A. Ottman
Berrett-Koehler, 2011

658.802 - General topics of marketing management, Communication in marketing, Green marketing, Market Segmentation, Marketing strategy
Buku - Circulation (Dapat Dipinjam) - Sirkulasi

Green Marketing

Tersedia 0 koleksi dari total 2 koleksi

18.01.657

Understanding Digital Marketing: Marketing Strategies for Engaging The..

Damian Ryan
Kogan Page, 2017

658.872 - Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing
Buku - Circulation (Dapat Dipinjam) - Sirkulasi

Internet Marketing

Tersedia 2 koleksi dari total 2 koleksi