Implementation Review of Design Thinking in Emerging Markets: A Study of Fashion MSMEs in Bandung City - WRAP Researchship
ISFA AMALIA
Informasi Umum
Kode
25.04.5327
Klasifikasi
658.421 - ENTREPRENEURIAL MANAGEMENT
Jenis
Karya Ilmiah - Skripsi (S1) - Reference
Subjek
Entrepreneurship
Dilihat
55 kali
Informasi Lainnya
Abstraksi
<p>Design Thinking has emerged as a crucial approach for innovation in creative industries, yet its implementation patterns vary significantly across different sectors. This study investigates the implementation of Design Thinking among fashion Micro, Small, and Medium Enterprises (MSMEs) in an emerging markets’ city, Bandung, Indonesia. A survey was employed to 327 fashion MSMEs. Data collection utilized a structured questionnaire adapted from established Design Thinking frameworks, measuring implementation across five stages: Empathize, Define, Ideate, Prototype, and Test. Results revealed a distinct pattern where fashion MSMEs demonstrated proficiency in early stages. This finding contrasts the implementation pattern of culinary sector. Therefore, it is suggested to apply the industry-specific approach in implementing Design Thinking. The findings contribute to understanding sector-specific challenges in Design Thinking implementation and provide practical implications for enhancing innovation capabilities in creative industry MSMEs.</p>
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
Anda harus log in untuk mengakses flippingbook
Pengarang
| Nama | ISFA AMALIA |
| Jenis | Perorangan |
| Penyunting | Jurry Hatammimi |
| Penerjemah |
Penerbit
| Nama | Universitas Telkom, S1 Manajemen (Manajemen Bisnis Telekomunikasi & Informatika) |
| Kota | Bandung |
| Tahun | 2025 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
