THE INFLUENCE OF BLACKPINK AS CO-BRANDING ON PUBG MOBILE BRAND IMAGE AT FKB TELKOM UNIVERSITY
HANIFA CHAIRANI
Informasi Umum
Kode
23.04.6226
Klasifikasi
658.8 - Marketing management, Management of distribution, Marketing goods, Marketing services, merchandising
Jenis
Karya Ilmiah - Skripsi (S1) - Reference
Subjek
Business Marketing, Branding,
Dilihat
26 kali
Informasi Lainnya
Abstraksi
<p>This study aims to examine the influence of the BLACKPINK collaboration as co-branding on the brand image of PUBG Mobile at the Faculty of Communication and Business (FKB) of Telkom University. The research method employed a survey approach, collecting data through questionnaires distributed to students at FKB Telkom University. Data analysis was conducted using descriptive statistics and regression analysis. The research results indicate that the BLACKPINK collaboration has a positive influence on the brand image of PUBG Mobile, thereby strengthening the relationship between both entities in the co-branding context. These findings hold significant implications for marketing practitioners and brand decision-makers in designing more effective co-branding strategies in the future.</p>
<p> </p>
<p><strong>Keywords: </strong><em>PUBGMobile, Co-branding, Brand Image</em></p>
- COH2H3 - ADVERTISING MANAGEMENT
- COH4D3 - CAPITA SELECTA OF COMMUNICATION (MARCOM)
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | HANIFA CHAIRANI |
| Jenis | Perorangan |
| Penyunting | Adrio Kusmareza Adim |
| Penerjemah |
Penerbit
| Nama | Universitas Telkom, S1 Ilmu Komunikasi (International Class) |
| Kota | Bandung |
| Tahun | 2023 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
