Journal of Marketing Research Volume XLVIII Number 2 April 2011

American Marketing Association

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43 kali
15.44.124
658.83
Jurnal Internasional - Reference
Tel-U Gedung Manterawu Lantai 5 : Rak R2
  1. Advertising bans and the substitutability of online and offline advertising.
  2. Fatal (Fiscal) attraction: Spendthrifts and tightwads in marriage.
  3. Online social interactions: A natural experiment on word of mouth versus observational learning.
  4. Consumer learning in a turbulent market environment: Modeling consumer choice dynamics after a product-harm crisis.
  5. Recurring goals and learning: The impact of successful reward attainment on purchase behavior.
  6. Scope insentivity and the "mere token" effect.
  7. How asking "Who am I?" Affects what consumers buy: The influence of self-discovery on consumption.
  8. Complicating choice.
  9. The sources and consequences of the fluent processing of numbers.
  10. Stockouts in online retailing.
  11. Conscious and nonconscious comparisons with price anchors: Effects on willingness to pay for related and unrelated products.
  12. The anchor contraction effect in international marketing research.
  13. Shaping consumer imaginations: The role of self-focused attention in products evaluations.
  14. Aesthetic incongruity resolution.
  15. Self-regulatory strength and consumers' relinquishment of decision control: When less effortful decisions are more resource depleting.

Subjek

MARKETING RESEARCH
 

Katalog

Journal of Marketing Research Volume XLVIII Number 2 April 2011
0022-2437
p.207-412.: il.; 27,5cm
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American Marketing Association
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Penerbit

American Marketing Association
Chicago
2011

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