It is projected that the number of Indonesians citizens using e-commerce services would keep increasing. The prediction is contradictory correlated with the reduction in the number of Indonesian consumers of Bukalapak e-commerce services. The e-commerce industry is significantly impacted by the number of visits. Consequently, PT. Bukalapak.com Tbk. must determine the most effective strategy for maintaining and expanding the number of users of its services. To determine the right strategy, it is important to know the factors that influence decision users to continue using its services. In an effort to ascertain the factors that most influence decision users to continue using Bukalapak services, the modified Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model is used as the right model for this research. This research was involved 434 valid respondents. The selection of respondents was carried out by purposive sampling and evaluated using SmartPLS v.3.2.9. The research's results indicated that the variables influencing decision users to continue using Bukalapak services, ranked from most to least are Habit, Social Influence, Trust, Satisfaction and Price Value.