ANTICIPATE AND SHAPE TECHNOLOGICAL DISRUPTION...INSTEAD OF BEING VICTIMIZED BY IT
Gain powerful insights for crafting strategy in technology-rich industries, from IT to finance, and healthcare to energy
Understand the massive social impacts of technology, and how today’s societal divisions shape your opportunities to innovate
For everyone who must manage new technologies and respond to technological disruption
From biotech to nanotech to big data, the pace of technological disruption continues to accelerate. Now, leading business strategy expert Alfred Marcus offers powerful tools for anticipating technological change, and managing the threats and opportunities it poses.
Marcus illuminates the ongoing interplay between technological change and wider societal trends, helping you recognize new opportunities created by these interactions, and maximize the upside–both for your company and the broader society.
Whether you’re an executive or strategist, technical professional or MBA student, this guide will sharpen your focus on the future so you can navigate radical technological-driven change–wherever it leads.
Emerging technologies offer immense promise for generating growth, profitability, and prosperity. But they face major obstacles to commercialization, and have environmental and social costs that must be carefully managed to maximize the benefit and mitigate the harm.
This book is about the foresight and strategic actions required for these new technologies to play a positive rather than negative role. Alfred Marcus illuminates their potential, reviews the risky decisions needed to transform potential into reality, and discusses how technologies might be used to ameliorate social problems rather than exacerbate them.
Whether you’re an executive, manager, or student, you’ll gain powerful insights into innovation, strategy, execution, technology management, and the fastchanging business environment in which technological change takes place.