India is the second largest populated country with diversified culture and social reforms. There are beliefs and faiths in the community. Social issues and awareness about it is a real big task. The awareness campaign through visual media plays very important role. The literate and illiterate people get benefited from the visual campaign. Social issues like racism/caste, social taboos, cleanliness, illiteracy and unawareness of health and diseases, sixty percent population lives in the village for them visual media like poster, wall advertisements, handouts etc. are generally used, where the visuals are strong. There are some issues related to social awareness and directly related to planning for the society, like water conservation, social forestry, conservation of energy resources, these issues are handled by the government and by some nonprofit organization (NGO).The social problem is made aware to the public to find out the solution by awareness campaign. And visual communication is the most effective communication in the public domain. Country like India, the visual campaign for social awareness plays most important role. The polio eradication campaign is an example of the success of the visual campaign.
Keywords: Visual arts, Social awareness, Change, Emotional appeal