Media has big influence in politics such as influencing public opinion and public attitude. Hence, media becomes very strategic and important for political parties. As the most consumed media in Indonesia, television gives most influence to the society including forming public opinion towards political party. In this research, we use setting agenda theory and frame analysis. While the research conducted through qualitative method by using primary data (observation and interview) and secondary data (media and documents). Research shows that political parties aware of the role of television as the most effective media in delivering political messages, including giving image for political parties. Political parties usually takes cooperation and creativity method as well as measuring and even forcing news setting agenda of such television channels. However, one of the issue that may rise problems in democracy in Indonesia is that national televion channels are controlled and owned by elite political parties. In short, television is considered as the most effective mass media to deliver message, including political messages by the political parties. Nevertheless, the ownership of television stations by the leader of political parties in upcoming election becomes particular problems in 2014 democratic party.
Keywords : Media Television, Political Party, and Imaging