A Practical Guide To Integrated Marketing Communications: Planning and Developing a Strategy Revised Edition

Tom Brannan

Informasi Dasar

35 kali
15.01.2316
658.802
Buku - Circulation (Dapat Dipinjam)
21

The successful integration of all aspects of marketing communications around one core positioning for a company or brand is vital if busy marketers are to gain maximum impact and effectiveness from a given budget. This text shows how to define key audiences and messages, and develop a strategy that will increase marketing impact. The book assesses the strengths and weaknesses of the various communcations routes available and gives guidance on selecting the right mix to meet the agreed objectives.

Subjek

Marketing - communication
 

Katalog

A Practical Guide To Integrated Marketing Communications: Planning and Developing a Strategy Revised Edition
0-7494-1520-7
xii, 143p, il, 23cm
Inggris

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Tom Brannan
Perorangan
 
 

Penerbit

Kogan Page
London
1998

Koleksi

Kompetensi

 

Download / Flippingbook

 

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