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25.01.1408
The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
L. J. Shrum
Routledge, 2017
Klasifikasi Advertising
Buku - Circulation (Dapat Dipinjam) (Sirkulasi)
tersedia 0 koleksi
total 2 koleksi
ADVERTISING
Psychological aspects
In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last..selengkapnya..
25.01.1402
Cultural Theory and Popular Culture A Reader, 10/E
John Storey
Routledge, 2024
Klasifikasi Culture and institutions
Buku - Circulation (Dapat Dipinjam) (Sirkulasi)
tersedia 0 koleksi
total 5 koleksi
CULTURE
In this tenth edition of his award-winning introduction, John Storey presents a clear and critical survey of competing theories of, and various approaches to, popular culture. Its breadth and theoretical..selengkapnya..
25.02.058
The Handbook of Communication Ethics
Amit Pinchevski, et al
Routledge, 2025
Klasifikasi Ethics of recreation, leisure, public performances, communication
Buku - Reference (Hanya Baca di Tempat) (Non-Sirkulasi)
tersedia 0 koleksi
total 3 koleksi
ETHICS OF COMMUNICATION
The second edition of this handbook offers a thoroughly updated overview of the different approaches and perspectives in communication ethics today. Extending the path paved by its predecessor, this handbook includes..selengkapnya..
25.01.1397
Rethinking reputation risk : how to manage the risks that can ruin your business, your reputation and you
Anthony Fitzsimmons and Derek Atkins
Kogan Page, 2017
Klasifikasi Management of income and expense, Distribution of profits, Dividend policy, Management of profit and loss, Risk Management
Buku - Circulation (Dapat Dipinjam) (Sirkulasi)
tersedia 0 koleksi
total 2 koleksi
RISK MANAGEMENT
A company's reputation is one of its most valuable assets, and reputational risk is high on the agenda at board level and amongst regulators. Rethinking Reputational Risk explains the hidden..selengkapnya..
25.21.2166
Dari Frekuensi Ke Algoritma: Manajemen Dan Monetisasi Broadcasting Non-Linear
Cherry Kartika
KARYA BAKTI MAKMUR (KBM) INDONESIA, 2025
Klasifikasi Media of Communication, Mass Media
Buku - Elektronik (E-Book) (Non-Sirkulasi)
tersedia 0 koleksi
total 1 koleksi
MASS COMMUNICATION
Selamat datang di babak baru penyiaran! Industri media tengah menjalani transformasi yang mendalam. Dulu, penyiaran bergantung pada frekuensi—gelombang radio dan televisi analog dengan jadwal tetap dan jangkauan terbatas. Kini, kita berada..selengkapnya..
25.01.1399
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 9/E
David Meerman Scott
Wiley, 2024
Klasifikasi Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing
Buku - Circulation (Dapat Dipinjam) (Sirkulasi)
tersedia 0 koleksi
total 2 koleksi
ONLINE MARKETING
As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your..selengkapnya..
25.01.1404
The Practice of Government Public Relations, 2/E.
Mordecai Lee, et al
Routledge, 2022
Klasifikasi Public relations
Buku - Circulation (Dapat Dipinjam) (Sirkulasi)
tersedia 0 koleksi
total 2 koleksi
PUBLIC RELATIONS
GOVERMENT,
In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of..selengkapnya..
25.01.1406
Strategic Planning for Public Relations, -7/E
Deborah A. Silverman, Ronald D. Smith
Routledge, 2024
Klasifikasi Public relations
Buku - Circulation (Dapat Dipinjam) (Sirkulasi)
tersedia 0 koleksi
total 3 koleksi
PUBLIC RELATIONS
STRATEGIC PLANNING,
“If you’re looking for a communication planning resource, then Strategic Planning for Public Relations is your text. It’s ideal for both students and professionals looking to enhance their knowledge of..selengkapnya..
25.06.444
PENJAMINAN KUALITAS CONTENT MANAGEMENT SYSTEM COMPANY PROFILE PADEPOKAN TUJUH SEMBILAN - Dalam bentuk buku karya ilmiah
RIEFKY AHMAD RAMADHAN
Universitas Telkom, D3 Rekayasa Perangkat Lunak Aplikasi, 2025
Klasifikasi Knowledge-based systems in management
Karya Ilmiah - TA (D3) - Reference (Non-Sirkulasi)
tersedia 1 koleksi
total 1 koleksi
tersedia 20 file download
QUALITY ASSURANCE
Terdapat 3.553 juta perangkat lunak Google Play Store di tahun 2022. Situs web berkembang dengan jumlah 1,1 miliar pada tahun 2024. Jumlah pengembangan yang banyak ini menunjukkan kebutuhan perangkat lunak...selengkapnya..
25.01.1409
Social Media for Strategic Communication
Karen Freberg
SAGE Publications, 2022
Klasifikasi Digital media; electronic publications, internet; World Wide Web
Buku - Circulation (Dapat Dipinjam) (Sirkulasi)
tersedia 0 koleksi
total 2 koleksi
SOCIAL MEDIA
MARKETING,
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines..selengkapnya..