Everything you need to know to take you from initial product concept, to getting your product onto store shelves.
Steven Selikoff took the proven methodologies used by large successful corporations, incubators, and startups; selected the best parts of each, simplified them, and built them into a new approach designed specifically for product entrepreneurs, small businesses, inventors, and everyday people new to product development.
He then combined this process with hands-on experience, personal stories, insider tips, advice from experts, and real-life case studies.
The result is a series of step-by-step instructions on how to identify unique winning products, validate customer demand, ensure profitability, design and engineer your product, identify manufacturers, negotiate effectively, manage factories remotely. master shipping and logistics, and generate sales across multiple channels from ecommerce, to independent retailers, to large chains, and big box stores.