Journal of Marketing Research Volume LI Number 5 October 2014

American Marketing Association

Informasi Umum

Kode

15.44.142

Klasifikasi

658.83 - Market research, Market analysis, Market study, Interviewing, use of consultants and research agencies, Techniques of consulting in market research

Jenis

Jurnal Internasional - Reference

Subjek

Marketing Research

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak R2

Dilihat

82 kali

Informasi Lainnya

Abstraksi

Driving online and offline sales: the cross-channel effects of traditional, online display, and paid search advertising.
Social network, personalized advertising, and privacy control.
Multiple reference points in sequential hedonic evaluation: an empirical analysis.
Internet versus television advertising: a brand-building comparison.
Measuring and managing a salesperson's future value to the firm.
Information asymmetry and hybrid advertising.
The role of chief marketing officers for venture capital funding: endowing new ventures with marketing legitimacy.