Journal of Marketing Research Volume LI Number 4 August 2014

American Marketing Association

Informasi Umum

Kode

15.44.141

Klasifikasi

658.83 - Market research, Market analysis, Market study, Interviewing, use of consultants and research agencies, Techniques of consulting in market research

Jenis

Jurnal Internasional - Reference

Subjek

Marketing Research

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak R2

Dilihat

66 kali

Informasi Lainnya

Abstraksi

2013 William F. O'Dell Award.
2013 Paul E.Green Award.
Listening in on social media: a joint model of sentiment and vanue format choice.
Modeling customer opt-in and opt-out in a permission-based marketing context.
Forceful phantom first: framing experiences as first amplifies their influence o judgment.
The motivating role of dissociative out0groups in encouraging positive consumer behaviors.
A joint examination of quality choice and satisfaction: the impact of circumstantial variables,
Mining marketing meaning from chatter: strategic brand analysis of big data using latent dirichlet allocation.
Consumer click behavior at a search engine: the role of keyword popularity.
Thel limits of attraction.
More evidence challenging the robustness and usefulness of the attraction effect.
Vices and virtues of misguided replications: the case of asymmetric dominance.
Let's be honest about the attraction effect.