Journal of Marketing Research Volume L Number 1 February 2013

American Marketing Association

Informasi Umum

Kode

15.44.140

Klasifikasi

658.83 - Market research, Market analysis, Market study, Interviewing, use of consultants and research agencies, Techniques of consulting in market research

Jenis

Jurnal Internasional - Reference

Subjek

Marketing Research

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak R2

Dilihat

84 kali

Informasi Lainnya

Abstraksi

Paul Green, Journal of Marketing Research, and the Challanges Facing Marketing.
Does Price Elasticity Vary with Economic Growth ? A Cross-Category Analysis.
Why We Do What We Do: A Model of Activity Consumption.
Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products.
(De)marketing to Manage Consumer Quality Inferences.
Estimating Causal Installed-Base Effects: A Bias-Correction Approach.
The Impact of Sampling and Network Topology on the Estimation of Social Intercorrelations. Conditional Projection: How Own Evaluations Influence Beliefs About Others Whose Choices Are Known.
Decoding Customer-Firm Relationships: How Atachment Styles Help Explain Customers' Preferences for Closeness, Repurchase Intensions, and Changes in Relationship Breadth.
Recovering Hidden Buyer-Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets.