Journal of Marketing Research Volume L Number 2 April 2013

American Marketing Association

Informasi Umum

Kode

15.44.139

Klasifikasi

658.83 - Market research, Market analysis, Market study, Interviewing, use of consultants and research agencies, Techniques of consulting in market research

Jenis

Jurnal Internasional - Reference

Subjek

Marketing Research

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak R2

Dilihat

105 kali

Informasi Lainnya

Abstraksi

Decomposing the value of word-of-mouth seeding programs: acceleration versus expansion.
Price and advertising effectiveness over the business cycle.
Personal relevance and metal simulation amplify the duration framinf effect,
Wish versus worry: ownership effects on motivated judgment.
Low-stakes opportunism.
When disfluency signals competence: the effect of processing difficulty on perceptions of service agents.
Differentiated bidders and bidding behavior in procurement auctions.
Service innovativeness and firm value.
Spotlights, foodlights, and the magic number zero: simpe effect test in moderated regression.