Journal of Marketing Research Volume L Number 3 June 2013

American Marketing Association

Informasi Umum

Kode

15.44.138

Klasifikasi

658.83 - Market research, Market analysis, Market study, Interviewing, use of consultants and research agencies, Techniques of consulting in market research

Jenis

Jurnal Internasional - Reference

Subjek

Marketing Research

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak R2

Dilihat

99 kali

Informasi Lainnya

Abstraksi

Creating truth-telling incentive with the bayesian truth serum.
Subjective knowledge in consumer financial decisions.
Bonuses versus commissions: A field study.
Judging the book by its cover? How consumers decode conspicuous consumption cues in buyer-seller relationships.
Fusing aggregate and disaggregate data with an application to multiplatform media consumption.
Putting brands int their place: How a lack of control keeps brands contained.
Marketing channels in foreign markets: Control mechanisms and the moderating role of multinational corporation headquarters-subsidiary relationship.
The impact of brand rating dispersion on firm value.
How variety-seeking versus inertial tendency influences the effectiveness of immediate versus delayed promotions.