Journal of Marketing Research Volume L Number 4 August 2013

American Marketing Association

Informasi Umum

Kode

15.44.137

Klasifikasi

658.83 - Market research, Market analysis, Market study, Interviewing, use of consultants and research agencies, Techniques of consulting in market research

Jenis

Jurnal Internasional - Reference

Subjek

Marketing Research

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak R2

Dilihat

93 kali

Informasi Lainnya

Abstraksi

On brands and word of mouth.
Deconstructing the "first moment of truth": understanding unplanned consideration and purchase conversion using in-store video tracking.
Temporal contiguity and negativity bias in the impact of online word of mouth.
Look at me! Look at me! Conspicuous brand usage, self-brand connection, and dilution.
Advertising in a competitive market: the role of product standars, cunsumer learning, and switching cost.
Comparing apples to apples or apples to oranges: the role of mental representation in choice difficulty.
Comparing the relative effectiveness of advertising channel: a case study of a multimedia blitz campaign.
Consumer behavior in "equilibrium": how expericencing physical balance increases compromise choice.
Mental representasion and perceived similarity: how abstract mindset aids choice from large assortments.