Journal of Marketing Research Volume L Number 5 October 2013

American Marketing Association

Informasi Umum

Kode

15.44.136

Klasifikasi

658.83 - Market research, Market analysis, Market study, Interviewing, use of consultants and research agencies, Techniques of consulting in market research

Jenis

Jurnal Internasional - Reference

Subjek

Marketing Research

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak R2

Dilihat

93 kali

Informasi Lainnya

Abstraksi

When does retargeting work? information specificity in online advertising.
Conflict management and outcomes in franchise relationships: the role of regulation.
How time horizon perceptions and relationship deficits affect impulsive consumption.
Close encounter with the hard discounter: A multiple-store shopping perspective on the impact of local hard-discounter entry.
Observer effects of punishment in a distribution network.
The hesitant hai gui: Return-migration preference of U.S.- Educated Chinese scientist and enggineers.
Implementing managerial constrains in model-based segmentation: extensions of Kim, Fong, and DeSarbo (2012) with an application to heterogeneous perceptions of service quality.