Marketing for Hospitality and Tourism -6/E
Philip Kotler, John T. Bowen, James C. Makens
Informasi Umum
Kode
15.01.672
Klasifikasi
658.8 - Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Marketing Management, Hospitality Industry Marketing, Tourism Industry - Marketing
No. Rak
Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 21
Tel-U Purwokerto : Rak 8
Dilihat
139 kali
Informasi Lainnya
Abstraksi
This book is written with the hospitality and travel student in mind. The book has an international focus, which is especially important in this era of increasing globalization and it's a book that clearly explains marketing concepts and shows how they apply to real-life situations.
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Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Philip Kotler, John T. Bowen, James C. Makens |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Pearson Education |
| Kota | Boston |
| Tahun | 2014 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
