Journal of Marketing Research Volume LI Number 3 June 2014
American Marketing Association
Informasi Umum
Kode
15.44.133
Klasifikasi
658.83 - Market research, Market analysis, Market study, Interviewing, use of consultants and research agencies, Techniques of consulting in market research
Jenis
Jurnal Internasional - Reference
Subjek
Marketing Research
No. Rak
Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak R2
Dilihat
64 kali
Informasi Lainnya
Abstraksi
- Reviews Without a Purchase: Low Ratings, Loyal Customers, and Deception.
- With Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Customer Attitudes and Intentions.
- Broadcasting and Narrowcasting: How Audience Size Affects What People Share.
- Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data.
- When Do Group Incentives for Salespeople Work?
- PIE: A Holistic Preference Concept and Measurement Model.
- Shopper Loyalty to Whom? Chain Versus Outlet Loyalty in the Context of Store Acquisitions.
- Authencity Is Contagious: Brand Essence and the Original Source of Production.
Koleksi & Sirkulasi
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Pengarang
| Nama | American Marketing Association |
| Jenis | Organisasi |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | American Marketing Association |
| Kota | Chicago |
| Tahun | 2014 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
