Journal of Marketing Research: Vol.XLIX, No. 1, February 2012
Tulin Erdem ( Editor )
Informasi Umum
Kode
15.44.129
Klasifikasi
658.83 - Market research, Market analysis, Market study, Interviewing, use of consultants and research agencies, Techniques of consulting in market research
Jenis
Jurnal Internasional - Reference
Subjek
Marketing Research
No. Rak
Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak R2
Dilihat
88 kali
Informasi Lainnya
Abstraksi
Spatiotemporal Allocation of Advertising Budgets / Ashwin Aravindakshan, Kay Peters, Prasad A. Naik
Self-Signating and the Costs and Benefits of Temptation in Consumer Choice / Ravi Dhar, Klaus Wertenboch
The Double-Edged Sword of Signaling Effectiveness: When Salient Cues Curb Postpurchase Consumption / Meng Zhu, Darron M. Billeter, J. Jeffrey Inman
The Discriminating Consumer: Product Proliferation anf Willingness to Pay for Quality / Marco Bertini, Luc Wathieu, Sheena S. Iyengar
The Impact of an Item-Based Loyalty Program on Consumer Choice Behavior / Jie Zhang, Els Breugelmans
Paying with Money of Effort: Pricing When Customers Anticipate Hassle / Anja Lambrecht, Catherine Tucker
When Hight-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluations / Femke van Horen, Rik Pieters
The Impact of Advertising on Media Bias / Esther Gal-Or, Tansev Geylani, Tuba Pinar Yidirim
Multiformat Digital Products: How Design Attrubutes Interact with Usage Situations to Determine Choice / Nevena T. Koukova, P. K. Kannan, Amna Kirmani
Individual Differences in Brand Schematicity / Sanjay Puligadda, William T. Ross Jr., Rajdeep Grewal
Koleksi & Sirkulasi
Seluruh 1 koleksi sedang dipinjam
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Pengarang
| Nama | Tulin Erdem ( Editor ) |
| Jenis | Perorangan |
| Penyunting | Tulin Erdem |
| Penerjemah |
Penerbit
| Nama | American Marketing Association |
| Kota | Chicago |
| Tahun | 2012 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
