Journal of Marketing Research Volume XLVIII Number 2 April 2011

American Marketing Association

Informasi Umum

Kode

15.44.124

Klasifikasi

658.83 - Market research, Market analysis, Market study, Interviewing, use of consultants and research agencies, Techniques of consulting in market research

Jenis

Jurnal Internasional - Reference

Subjek

Marketing Research

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak R2

Dilihat

117 kali

Informasi Lainnya

Abstraksi

Advertising bans and the substitutability of online and offline advertising.
Fatal (Fiscal) attraction: Spendthrifts and tightwads in marriage.
Online social interactions: A natural experiment on word of mouth versus observational learning.
Consumer learning in a turbulent market environment: Modeling consumer choice dynamics after a product-harm crisis.
Recurring goals and learning: The impact of successful reward attainment on purchase behavior.
Scope insentivity and the "mere token" effect.
How asking "Who am I?" Affects what consumers buy: The influence of self-discovery on consumption.
Complicating choice.
The sources and consequences of the fluent processing of numbers.
Stockouts in online retailing.
Conscious and nonconscious comparisons with price anchors: Effects on willingness to pay for related and unrelated products.
The anchor contraction effect in international marketing research.
Shaping consumer imaginations: The role of self-focused attention in products evaluations.
Aesthetic incongruity resolution.
Self-regulatory strength and consumers' relinquishment of decision control: When less effortful decisions are more resource depleting.