Journal of Marketing Research :Volume XLVIII, Number 3, June 2011

American Marketing Association

Informasi Umum

Kode

15.44.123

Klasifikasi

658.83 - Market research, Market analysis, Market study, Interviewing, use of consultants and research agencies, Techniques of consulting in market research

Jenis

Jurnal Internasional - Reference

Subjek

Marketing Research

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak R2

Dilihat

83 kali

Informasi Lainnya

Abstraksi

Gender identity salience and perceived vulnerability to breast cancer.
Network effects and personal influences : The difussion of an online social network.
The value of social dynamics in online products ratings forums.
How well does advertising work? Generalizations from meta-analysis of brand advertising elasticities.
It's the mind-set that matters : The role of construal level and message framing in influencing consumer efficacy and conservation behaviors.
Effects of social and temporal distance on consumers' responses to peer recommendations.
Securities trading of concepts (STOC).
Estimating the value of brand-image associations : The role of general and specific brand image.
Positive affects, intertemporal choice, and levels of thinking : Increasing consumers' willingness to wait.
Choice as an end versus a means.
The social utility of feature creep.
price competition and endogenous valuation in search advertising.
Effects of customer and innovation asset configuration strategies on firm performance.
Understanding governance decisions in a partially integrated channel : A contingent alignment framework.
Seeing ourselves in others : Reviewer ambiguity, egocentric anchoring, and persuasions.