Journal of Marketing Research : Volume XLVIII, Number 4, August 2011

American Marketing Association

Informasi Umum

Kode

15.44.122

Klasifikasi

658.83 - Market research, Market analysis, Market study, Interviewing, use of consultants and research agencies, Techniques of consulting in market research

Jenis

Jurnal Internasional - Reference

Subjek

Marketing Research

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak R2

Dilihat

90 kali

Informasi Lainnya

Abstraksi

Tarrif choice with consumer learning and switching costs.
Choice set heterogeneity and the role of advertising : An analysis with micro and macro data.
Preference minorities and the internet.
Cross-selling the right product to the right customer at the right time.
Why didn't I think of that? Self-regulation through selective information processing.
Modeling multiple relationships in social networks.
Discrepant fluency in self-customization.
The influence of firneds of consumer spending : The role of agency-communion orientation and self-monitoring.
Multiple routes to self-versus other-expression in consumer choice.
Incorporating context effects into a choice model.
The incentive and selection roles of sales force compensation contracts.