Journal of Marketing Research Volume XLVII Special Interdisciplinary Issues 2011: Consumer Financial Decision Making

American Marketing Association

Informasi Umum

Kode

15.44.121

Klasifikasi

658.83 - Market research, Market analysis, Market study, Interviewing, use of consultants and research agencies, Techniques of consulting in market research

Jenis

Jurnal Internasional - Reference

Subjek

Marketing Research

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak R2

Dilihat

175 kali

Informasi Lainnya

Abstraksi

Introduction to the journal of marketing research special interdisciplinary issue on consumer financial decision making.
Misunderstanding saving growth : Implications for retirement savings behavior.
Earmarking and partitioning : Increasing saving by low-income households.
Increasing saving behavior through age-progressed renderings of the future self.
Winning the battle but losing the war : The psychology of debt management.
Using loan plus lender literacy information to combat one-sided marketing of debt consolidation loans.
Minimum required payment and supplemental information disclosure effects on consumer debt repayment decisions.
Leave home without it? The effects of credit card debt and available credit on spending.
Axe the tax : Taxes are disliked more than equivalent costs.
One burned, twice shy : How naive learning counterfacultuals, and regret affect the repurchase of stocks previously sold.
Fear, social projection, and financial decision making.
Microfinance decision making : A field study of prosocial lending.
Tell me a good story and I may lend your money : The role of narratives in peer-to-peer lending decisions.