Journal of Marketing Research :  Volume XLVIII, Number 6, December 2011

American Marketing Association

Informasi Umum

Kode

15.44.120

Klasifikasi

658.83 - Market research, Market analysis, Market study, Interviewing, use of consultants and research agencies, Techniques of consulting in market research

Jenis

Jurnal Internasional - Reference

Subjek

Marketing Research

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak R2

Dilihat

104 kali

Informasi Lainnya

Abstraksi

Dynamic marketing budgeting for platform firms: Theory, evidance, and application.
The fewer the better: Number of goals and savings behavior.
Framing goals to influence personal savings: The role of specificity and construal level.
THe psychology of decisions to abandon waits for service.
Modeling multichannel home video deman in the U.S. motion picture industry.
Focus! creative success is enjoyed through restricted choice.
Looks interesting, but what does it do? Evaluation of incongruent product from depends on positioning.
From rumors to facts, and facts to rumors: The role of certainty decay in consumer communications.
Embodied Myopia.
Motivational consequences of perceived velocity in consumer goal pursuit.
Location, location, location : An analysis of profitability of position in online advertising markets.