Strategic Brand Management: Building, Measuring, and Managing Brand Equity -3/E.
Kevin Lane Keller
Informasi Umum
Kode
10.290
Klasifikasi
658.802 - General topics of marketing management, Communication in marketing, Green marketing, Market Segmentation, Marketing strategy
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Marketing Strategy
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 21
Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8
Dilihat
390 kali
Informasi Lainnya
Abstraksi
Altrought the challenges in branding can be immense and dificult , branding is not necesary rocket since. In fact , it is an art and a science . there’s always a cretivity and originally component involved with marketing. Even if someone were to follow all the guidelines in this book – and all guidelines were propelly specified – the succes or failure of a brand strategy would still defen largely on how. Exactly this strategy would be implemented.
- GDH3B5 - DESAIN GRAFIS 3 (CORPORATE IDENTITY)
- MDH2J3 - BRANDING
- MDH3N3 - MANAJEMEN STRATEGI
- VCH2B3 - INTRODUCTION TO BRANDING
- DEI2K3 - BRANDING
Koleksi & Sirkulasi
Tersedia 5 dari total 5 Koleksi
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Pengarang
| Nama | Kevin Lane Keller |
| Jenis | Perorangan |
| Penyunting | Prodi Ilmu |
| Penerjemah |
Penerbit
| Nama | Pearson Education |
| Kota | New Jer |
| Tahun | 2008 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
