Principles of marketing - 4/E.

Philip Kotler

Informasi Umum

Kode

4.426

Klasifikasi

658.8 - Marketing management, Management of distribution, Marketing goods, Marketing services, merchandising

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Principles Marketing

No. Rak

21

Dilihat

72 kali

Informasi Lainnya

Abstraksi

"Marketing is too important to be left to the marketing department," states David Packard of Hewlett-Packard. And Professor stepehen Burnett of Nortwest-ern adds, "in a truly great marketing organization, you can't tell who's in the marketing department. Everyone in the organization has to make decisions based on the impact on the customer. " Principles of Marketing is designed to help students learn about the basic concepts and practice of modern marketing in an enjoyable and practical away. Marketing is all around us, and we all need to know sometihng about it. Most students are surprised to find that marketing is so widely used. Marketing is used not only by manufacturing companies, wholesalers, and retailers, but by all kinds of individuals and organizations. Lawyers, accountants, and doctors use marketing to manage demand for their services. So do hospitals, museums, and performing arts groups. No politician can get the needed votes and no resort the needed tourists without developing and carrying out marketing plans.