Product strategy for high technology companies
Michael E. McGrath

Informasi Umum

Kode

4.086

Klasifikasi

658.56 - Product control, Packaging, Easte control and utilization, Product liability, Recall, Safety

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Strategic Planning, Product Management

No. Rak

21

Dilihat

8 kali

Informasi Lainnya

Abstraksi

Companies looking to make in today’s crowded hightech battlefield need two primary element : a distinctive product and a powelful product strategy. Without both, they simply won’t survive. Product Strategy for High Technology Companies, 2nd Edition. Is today’s only book on product strategy written speciifically for hig-tech companies. Updated and revise to encompass everything from changing product strategies to Web-Based technologies, this forward thinking book provides page on market-tested strategis and techniques that include : • An in-depth examination of the market proven Core Strategies Vision (CSV) and Market Platform Plan (MPP) frameworks. • Case studies examining 14 unique differetiation strategies-what worked, what didn’t, and why • More than 250 examples of product strategy in action, from the success of Microsoft to the equally stunning-at the time-failure of Osborne The opportunities in today’s wide-open technology marketplace are unparalleled in history. Benchmark yourself against the hightech leaders-and discover techniques to carve out your own area of expertise and success-with Product Strategy for Hig Technology Companies.

• SM561044 - PENGEMBANGAN KONTEN
• SM571044 - PENGEMBANGAN MOBILE KONTEN
• SM641023 - PEMASARAN JASA TELEKOMUNIKASI (HIGH-TECH)
• SM660812 - CONTENT DEVELOPMENT
• SM662044 - STUDIO CONTENT DEVELOPMENT
• SM761213 - STUDIO - CONTENT DEVELOPMENT

Koleksi & Sirkulasi

Tersedia 3 dari total 3 Koleksi

Pengarang

Nama	Michael E. McGrath
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	McGraw Hill
Kota	New Yor
Tahun	2000

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 1.000,00
Jenis	Sirkulasi

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