Principles of service marketing and management
Christopher Lovelock
Informasi Umum
Kode
4.066
Klasifikasi
658.809 - Services marketing
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Service Marketing
No. Rak
Dilihat
318 kali
Informasi Lainnya
Abstraksi
This book consists of: Part 1 understanding service Includes why study service?, understanding service process, customer contact with service organization. Part 2 creating value through service Includes productivity and quality, managing relationship and Building customer loyalty, and complainr handling. Part 3 service marketing strategy Includes service positioning, adding value , designing service delivery system, Prince and other costs of service. Part 4 integrating marketing with operation ad human Resources management
- SM532023 - PEMASARAN JASA
- BAH4U4 - STRATEGI BISNIS PARIWISATA
- IEH3N2 - PRAKTIKUM PERANCANGAN BISNIS DAN FASILITAS INDUSTRI
- IEH4G2 - PERANCANGAN PROSES BISNIS
- IEH4CC3 - PERANCANGAN PROSES BISNIS LANJUT
- IEH4EF3 - SISTEM BISNIS RETAIL
- IEH4GB5 - PENGEMBANGAN INISIATIF BISNIS
- IEI5F3 - PERANCANGAN PROSES BISNIS
- IEI443 - PENGEMBANGAN INISIATIF BISNIS
- DEK3KBB3 - PEMASARAN JASA
- DEK3CAB3 - PROSES BISNIS
- DEK1JAB3 - PEMASARAN
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Christopher Lovelock |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Prentice Hall |
| Kota | New Yor |
| Tahun | 1999 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
