The power of product platforms: building value cost leadership
Marc H. Meyer
Informasi Umum
Kode
3.260
Klasifikasi
658.575 - New product development
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Product Policy, Marketing
No. Rak
21
Dilihat
55 kali
Informasi Lainnya
Abstraksi
This book (The Power of Product Platform) reveals the methodology and organizational approach for designing, developing, and revitalizing strong products that enable the firm to make the transition from one generation of technology to the next. The authors also explain how well-designed product platforms can generate streams of derivative products through a continuous systematic process of renewal. Meyer and Lehnerd apply this methodology to a broad range of industries, manufacturing in both consumer and industrial markets, software firms, and internet information service providers.
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Marc H. Meyer |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Free Press |
| Kota | New Yor |
| Tahun | 1997 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
