Customer-Centered Reengineering : Remapping for Total Customer Value

Peter D. Schiffrin

Informasi Umum

Kode

3.076

Klasifikasi

658.812 - Customer relationships, Claims, Complaints, Returns, Servicing of products

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Consumer Satisfaction, Organizational Change

No. Rak

Dilihat

198 kali

Informasi Lainnya

Abstraksi

This customer-driven approach to reengineering is essential for organizations wanting to develop and increase customer loyalty. Customer Centered Reengineering is a tested framework for realigning strategy, structure, and systems around the customer, this book shows how to: integrate customer's needs with reengineering efforts; initiate and lead the reengineering effort by embracing the 7 C's: closeness, clarity, courage, creativity, competencies, commitment, and consistency.