Winning at new products second edition accelerating the process from idea to launch

Robert G. Cooper

Informasi Umum

Kode

2.851

Klasifikasi

658.575 - New product development

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

New Products

No. Rak

21

Informasi Lainnya

Abstraksi

This book contains a major new section on the practicalities of implementing the game plan, drawn from years of putting the authors’s strategies to work. In adition, the book addresses present-day business conditions which require much faster development times and a multinational perspective. You will learn how to : • Get great new product ideas from your customers • Screen and prioritize new products projects • Incorporate customer input for design and development of products • Conduct proper concept analyses and test markets • Develop a market launch plan to generate new product sales • Develop and implement a new product game plan • Accelerate the process to speed your new products to market