Winning at new products second edition accelerating the process from idea to launch
Robert G. Cooper
Informasi Umum
Kode
2.851
Klasifikasi
658.575 - New product development
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
New Products
No. Rak
21
Dilihat
50 kali
Informasi Lainnya
Abstraksi
This book contains a major new section on the practicalities of implementing the game plan, drawn from years of putting the authors’s strategies to work. In adition, the book addresses present-day business conditions which require much faster development times and a multinational perspective. You will learn how to : • Get great new product ideas from your customers • Screen and prioritize new products projects • Incorporate customer input for design and development of products • Conduct proper concept analyses and test markets • Develop a market launch plan to generate new product sales • Develop and implement a new product game plan • Accelerate the process to speed your new products to market
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Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Robert G. Cooper |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Addison Wesley Company |
| Kota | Menlo |
| Tahun | 1964 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
