Market Oriented Product Innovation: A Key to Survival in the Third Millennium
Knut Holt
Informasi Umum
Kode
14.01.573
Klasifikasi
658.5 - Management of production, Production management in manufacturing enterprises, Production managmeent in service industries, Comprehensive works on logistics
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Product Management, Product Management-marketing
No. Rak
20
Dilihat
2 kali
Informasi Lainnya
Abstraksi
differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture.
Koleksi & Sirkulasi
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Pengarang
| Nama | Knut Holt |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Springer |
| Kota | Boston |
| Tahun | 2002 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
