Advertising and Promotion: An Integrated Marketing Communications Perspective
George E. Belch, Michael A. Belch
Informasi Umum
Kode
14.01.468
Klasifikasi
659.1 - Advertising
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Advertising
No. Rak
22
Dilihat
2 kali
Informasi Lainnya
Abstraksi
Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.
- ADG2F2 - ADVERTISING DAN MEDIA DASAR
- IEH4FA3 - KOMUNIKASI PEMASARAN TERPADU
- BM63Q4 - KOMUNIKASI PEMASARAN TERPADU
- DMH2H4 - PERIKLANAN & PROMOSI PENJUALAN
- COH2H3 - MANAJEMEN PERIKLANAN
- COH2J3 - KOMUNIKASI PEMASARAN TERPADU
- COH4D3 - KAPITA SELEKTA KOMUNIKASI PEMASARAN
- MDH3D2 - KOMUNIKASI PERIKLANAN
- PRH4C3 - KAPITA SELEKTA KOMUNIKASI
- COH4D3 - CAPITA SELECTA OF COMMUNICATION (MARCOM)
- COH3K3 - SELLING MANAGEMENT
- COH2J3 - INTEGRATED MARKETING COMMUNICATION
- KII2K3 - KOMUNIKASI PEMASARAN TERPADU
- IEI4Q3 - KOMUNIKASI PEMASARAN TERPADU
Koleksi & Sirkulasi
Tersedia 2 dari total 2 Koleksi
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Pengarang
| Nama | George E. Belch, Michael A. Belch |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | McGraw Hill |
| Kota | New York |
| Tahun | 2012 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
