The Why of the Buy: Consumer Behavior and Fashion Marketing
Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill
Informasi Umum
Kode
14.01.203
Klasifikasi
658.834 2 - Consumer behavior, Motivation research, Consumer psychology
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Consumer Behavior
No. Rak
Dilihat
129 kali
Informasi Lainnya
Abstraksi
Consumer behavior affects all aspects of design, production, merchandising, and promotion in the fashion industry. The Why of the Buy: Consumer Behavior and Fashion Marketing addresses how psychology, sociology, and culture influence what, when, where, why, and how consumers buy what they buy. With topics ranging from consumer attitudes, personality, and values to the global marketplace, ethics, and social responsibility, this text with more than 150 color photos and cartoons presents consumer behavior in an enthusiastic and relevant way that will attract and engage students.
Koleksi & Sirkulasi
Tersedia 2 dari total 2 Koleksi
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Pengarang
| Nama | Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Fairchild |
| Kota | New York |
| Tahun | 2008 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
