Seeking and keeping your customers
Harvard Business School
Informasi Umum
Kode
1.713
Klasifikasi
658.812 - Customer relationships, Claims, Complaints, Returns, Servicing of products
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Customers, 0
No. Rak
22
Dilihat
5 kali
Informasi Lainnya
Abstraksi
Marketing theory has long emphasized the importance of staying close to the customer. Lasting customer ties, after all, are what build and sustain businesses. Applying the concept means thinking rigorously about customer needs and preferences – both immediate and long term – and developing the product, sales, and marketing capacity to respond to customer concerns. Covering such topic as customer and marketing analysis, the role of product quality and services guarantees in winning customers, and the problem of customers complaints, the articles in this collection show managers how to forge and implement the strategy for managing the customer relationships before, during, and after the sale.
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Harvard Business School |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | HBS |
| Kota | Boston |
| Tahun | 1991 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
