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Investing is simple in theory, yet difficult in practice. Investors give up returns and often unknowingly increase risk by falling for one or more of the investment myths. This open access book explores why countless investors keep falling into the same traps, warns against the alluring though deceptive voices of the investment world, and unravels ten specific myths that often lead investors astray. To avoid these pitfalls, a scientifically-based and disciplined approach to investing is presented, one which is centered around only three sub-portfolios. Based on empirical and theoretical insights, this book empowers readers to make smarter, better-informed investment decisions. If you want to master the art of investing and build a prosperous financial future, this book will serve as your essential guide.