Crystallizing Public Opinion: Illustrated Book by Edward Bernays

Edward Bernays

Informasi Umum

Kode	26.01.256
Klasifikasi	303.38 - Public Opinion
Jenis	Buku - Circulation (Dapat Dipinjam)
Subjek	Public Opinion, Social Psychology,
Dilihat	247 kali
No Rak	Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 7A

Informasi Lainnya

Abstraksi

Crystallizing Public Opinion is a groundbreaking book on public relations, written by Edward Bernays, the father of modern PR. Originally published in 1923, this influential work explores the psychology of mass communication, the power of propaganda, and the strategic methods used to shape public opinion. Bernays, drawing from psychology, sociology, and media influence, reveals how businesses, governments, and organizations can use public relations techniques to sway public perception and control narratives.

This book is essential reading for marketing professionals, public relations experts, advertisers, political strategists, and media analysts. Bernays explains the role of group psychology, the herd instinct, and mass persuasion tactics, making it clear that effective public relations is both an art and a science. His insights into media manipulation, corporate branding, and political propaganda remain as relevant today as they were a century ago.

Perfect for those interested in marketing strategies, psychological influence, corporate communication, and social influence, Crystallizing Public Opinion provides a historical foundation for the modern PR industry. Whether you are a communications student, business leader, journalist, or historian, this book offers invaluable lessons on the mechanics of shaping public thought and the responsibility of ethical persuasion in an increasingly media-driven world.