Marketing Management: 2025 Release

Greg W. Marshall

Informasi Umum

Kode

25.01.1837

Klasifikasi

658.8 - Marketing, Management of Distribution/Marketing, Manajemen Distribusi

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Marketing Management

No. Rak

Dilihat

37 kali

Informasi Lainnya

Abstraksi

Written for today's students in an interesting, lively, professional tone, Marketing Management has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today's classroom. Marketing Management provides a fully developed array of digital resources through the integrated technology of McGraw Hill's Connect. Connect features new video cases, Application-Based Activities, and marketing analytics exercises among several others! Keep your course current by subscribing to the Marshall/Johnston blog (https://marshall-johnstonmm.com), which brings current marketing issues to your class, complete with discussion questions.