Positioning: The Battle for Your Mind
Al Ries, Jack Trout
Informasi Umum
Kode
25.01.1784
Klasifikasi
658.802 - General topics of marketing management, Communication in marketing, Green marketing, Market Segmentation, Marketing strategy
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Marketing, Marketing Strategy,
No. Rak
Dilihat
47 kali
Informasi Lainnya
Abstraksi
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Koleksi & Sirkulasi
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Pengarang
| Nama | Al Ries, Jack Trout |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | McGraw Hill |
| Kota | Singapore |
| Tahun | 2001 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
